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Tribal DDB Worldwide, Los Angeles: Tribal DDB approached MonkeyBoy Interactive with a very strict timetable and limited budget to achieve their objective, which was to develop a Flash-based interstitial advertisement on behalf of Kia Motors. The client was looking for a fresh creative perspective, and opted to engage MBI to assist in this process. After analyzing an existing creative brief, we developed and pitched three distinct conceptual campaigns that captured the spirit and brand message that Kia wished to communicate. The client settled on the concept seen here, and was delighted with the final programmed interstitial. This project was the genesis of a continuing creative relationship between MBI and Tribal DDB. |
